Hokey Pokey launches an outlet in Bangalore

Customize your own flavor by mixing ice-creams on a cold stone slab

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Bangalore, 8th January, 2016: Bangalore finally gets the freedom to create their own customized flavor on a cold stone slab with Hokey Pokey Ice-creams outlet launch in Bangalore. Hokey Pokey, the super-premium ice cream brand is the innovator in introducing the concept of a live dessert kitchen in India. In addition to their FMCG tubs which are readily available across numerous outlets in Bangalore including Hypercity, Godrej Nature’s Basket, Foodhall, Westside Gourmet, and Namdhari Fresh. The tech city of India will now get the firsthand experience of making their own customized creation in the outlet. Crafted with love, each spoonful of ice cream is driven from a unique ‘Cold Stone Creation Concept’, wherein you can mix various flavours with high end mix-ins on a cold stone & enjoy the experience of customization.

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Additionally, the parlour will feature newly launched Epigamia, India’s first Greek Yogurt using the choicest of ingredients and a huge pull for health fans as all products are low in fat and high in protein. Epigamia Greek Yogurt, available in 90 gram packs in the market, includes flavours such as Mulberry, Honey Banana, Alphonso Mango, Strawberry, and others along with Natural Greek Yogurt. The new Koramangala parlour will also carry unique parfaits and healthy mixes made from Greek yogurt.

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Rohan Mirchandani, Co-Founder Drums Food adds “We are excited to open our first flagship outlet in Bangalore. After having launched our FMCG products, this will be a great opportunity for our customers to experiment and try our super premium Hokey Pokey ice creams and for those on a diet, healthy Epigamia Greek Yogurt.”

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–      Hokey Pokey is an ice cream parlour brand started by Drums Food International Private Limited in Mumbai which offers the freedom of expression to experiment with our collection of Super Premium Ice Creams.

–      Create-your-own’ experience (mixing unique flavours with high end mix-ins on a cold stone)

–      Super premium ice cream brand with pure buffalo milk and choicest natural ingredients

–      Cold stone creations concept – globally popular and first to India

– 15 + parlours spanning multiple cities with premium locations at Hauz Khas Village (Delhi), Ambience Mall (Gurgaon), Carter Road Bandra (Mumbai), Churchgate (South Mumbai) and first flagship launch in Bangalore today

–      The FMCG range is present in 1000+ retail stores within a short span of 1 year; the brand has come a long way with retail distribution at select high end stores throughout the country including major cities like Mumbai, Delhi, Bangalore, Chennai, Pune, Hyderabad, Jalandhar and Chandigarh.

Uniqueness:

  • Super premium ice cream brand with pure buffalo milk and choicest natural ingredients

  • Create-your-own’ experience mixing unique flavours with high end mix-ins on a cold stone

  • Cold stone creations concept – globally popular and first to India

  • Vanilla and coffee beans sourced from Coorg, actual use of alphonso mango pulp from Ratanagiri as well as panchgani strawberries.

  • No plain flavors, more like Sundae in a cup- innovative flavors like –

  • It is not just an ice-cream,it is a creation

Additional information about flavours + signature stone creations:

  • Fussy French Vanilla

Made from Real Vanilla beans from Coorg

  • Mad King Alphonso

Made from real Ratnagiri Alphonso mangoes

  • Double Chocolate Therapy

Dark Belgian Chocolate icecream+ brownies+blended hazelnuts+dark chocolate fudge

  • Knight in Armor

French Vanilla icecream+Oreo+dark chocolate chips+dark chocolate fudge

  • Live and Laugh Brownie Break

Fresh cream icecream+brownies+roasted cashews+dark chocolate fudge

  • Verry Verry Berry

Made from fresh Panchgani Strawberry icecream+jujubes

  • Manic Monkey

Chocolate Temptation icecream+almonds+crunchy praline+white chocolate fudge flakes

  • Black Forest Blend

French Vanilla icecream+Cherry confiture+brownies+dark chocolate fudge

  • Café Mocha Magic

Coffee icecream made from real coffee beans +Dark fudge + caramel swirls

 

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